The Rescue Effect expands nationwide
ASPCA’s third annual campaign includes more than 450 shelters and rescues, backed by $2 million in grants supporting fee-waived adoption events and shelter operations.
Read the announcement ↗American Society for the Prevention of Cruelty to Animals (ASPCA) | The René Effect
← Explore all The René Effect causes
ANIMAL WELFARE & PROTECTION
American Society for the Prevention of Cruelty to Animals (ASPCA)
Works to prevent cruelty to animals nationwide through rescue, adoption, veterinary care, disaster response, behavior rehabilitation, research, and policy work.
SEE THE MISSION
What their work protects or supports
Animal rescue and protection
Veterinary care and adoption support
Disaster response, research, and advocacy
WHY IT CONNECTS TO AURA RENÉ
A broader way to care for animals
Aura René’s love of animals runs throughout the collection. ASPCA gives shoppers who care about companion animals and animal welfare a cause alongside our wildlife-focused options.
UPDATED SEPTEMBER 2026
What they’re doing now
29 animals find homes at NYC kickoff
An early Rescue Effect event helped 29 cats, dogs, and rabbits find homes; ASPCA provided a $10,000 grant to support adoption-fee coverage across campaign events.
See current ASPCA stories ↗Rescue stories reach a wider audience
ASPCA added Gavin Rossdale and rescue dog Kaya to The Rescue Effect campaign, using portrait and video storytelling to encourage adoption and fostering.
Read the campaign update ↗IMPACT IN MOTION
Watch more of the work
SUPPORT THROUGH THE RENÉ EFFECT
Choose this cause in your cart.
Every Aura René product gives back 10%. Aura René funds it; nothing extra is added. Select American Society for the Prevention of Cruelty to Animals (ASPCA) in the full cart before checkout.
Organization media and updates are shown for informational context and do not imply endorsement of Aura René.