GLOBAL WILDLIFE & HABITAT CONSERVATION
World Wildlife Fund
Wildlife and habitat conservation around the world.
▶ Watch mission video →The René Effect — 10% Gives Back
THE RENÉ EFFECT
Wear something beautiful. Support something meaningful.
Every Aura René product gives back 10%, including sale-priced pieces. You choose one of 12 participating nonprofits in your cart, and Aura René funds the contribution. Nothing extra is added to your order.
Shop nature-inspired jewelry →How your order gives back
01 · Choose a piece
Any product counts, including sale-priced pieces.
Any product counts, including sale-priced pieces.
02 · Choose your cause
Select a participating nonprofit in the full cart.
Select a participating nonprofit in the full cart.
03 · We fund the 10%
No donation fee or round-up is added to your order.
No donation fee or round-up is added to your order.
PROTECT WHAT INSPIRES US
Nature, wildlife & conservation
Aura René is rooted in wildlife, oceans, flowers, pollinators, and natural symbolism. These seven participating causes are the heart of that connection. Swipe through and open any cause to read its story.
SUPPORT PEOPLE & COMMUNITIES
Causes beyond the natural world
You can also choose causes supporting mental health, children's health, food access, veterans, and people affected by domestic violence.
National Domestic Violence Hotline
One of the currently participating nonprofits in The René Effect.
See current giving choices in cart →You get the jewelry. You choose the cause. We fund the impact.
10% of every Aura René product gives back. Browse first, then choose the participating nonprofit that matters most to you in your cart.
The René Effect questions
How are contributions distributed?
Aura René sets aside 10% from each product through Give & Grow by Pledge. Provider fees are deducted from that contribution before distribution. If you leave the cart on its default split option, the contribution is divided equally among the participating nonprofits.
For more botanical inspiration, learn about Native Plant Trust’s work. It is not currently a selectable The René Effect recipient.
Do sale items give back?
Yes. Every product gives back 10%, including sale-priced pieces.
Is the 10% added to my order?
No. Aura René funds the contribution. It is not a tip, round-up, or extra donation charge.
Where do I choose?
Add a piece, open the full cart, select your participating nonprofit, then continue to checkout.
Organization names, mission summaries, and video previews are informational and do not imply endorsement of Aura René. Current availability is reflected by the The René Effect selector in cart.