Privacy policy

Privacy Policy — Aura René

Last updated: September 4, 2026

Aura René (“Aura René,” “we,” “us,” or “our”) operates this online store and related services.

This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our website, browse or purchase our products, communicate with us, participate in Aura Gives, or otherwise interact with our services.

Our store is powered by Shopify, which provides the ecommerce technology used to operate our storefront, checkout, order processing, and related services.

1. Personal Information We May Collect

The information we collect depends on how you interact with Aura René.

Contact and Order Information

When you place an order, contact us, or otherwise provide information to us, we may receive information such as:

  • Name
  • Email address
  • Billing address
  • Shipping address
  • Phone number if you choose to provide one during checkout
  • Order number
  • Products purchased
  • Delivery and fulfillment information
  • Return or refund information

Payment and Transaction Information

Payments are processed through Shopify and supported payment providers.

Aura René does not need to directly receive or store your complete payment card number in order to process your purchase.

We may receive transaction-related information such as:

  • Payment status
  • Transaction amount
  • Payment method type
  • Billing information
  • Fraud or payment-verification information provided through Shopify or payment processors

Account Information

If customer accounts are available and you choose to use one, information associated with your account may include:

  • Name
  • Email address
  • Saved addresses
  • Order history
  • Account preferences

Account authentication and related credentials may be processed by Shopify or other service providers used to operate the account experience.

Shopping and Interaction Information

We and our service providers may collect information about how you interact with the store, including:

  • Products and collections you view
  • Searches you perform
  • Items placed in or removed from your cart
  • Purchases
  • Referral source
  • Pages visited
  • Links or features you interact with
  • Reviews, ratings, or other content you voluntarily submit

Device and Technical Information

When you use our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Cookie or similar identifiers
  • Approximate location derived from technical information
  • Website activity and navigation information

Communications

If you contact us, we may retain information contained in your communication, including your email address, order information, the contents of your message, and our response.

Aura Gives Information

When you participate in Aura Gives, information necessary to operate the giving program may be processed by Aura René, Shopify, and our charitable-giving service provider.

Depending on the giving experience presented on the store, this may include:

  • Order or transaction information
  • Donation amount associated with an eligible order
  • The participating cause or nonprofit you select
  • Information needed to track and administer the giving program

Aura René currently funds an amount equal to 10% of all purchases through Aura Gives. Your charitable-cause selection does not require us to collect sensitive personal information about your beliefs or affiliations.

2. How We Collect Personal Information

We may collect personal information:

Directly From You

For example, when you:

  • Place an order
  • Create or use an account
  • Contact customer support
  • Subscribe to marketing
  • Submit a review
  • Select an Aura Gives cause
  • Participate in another store feature or promotion

Automatically

Information may be collected through technologies such as:

  • Cookies
  • Pixels
  • Tags
  • Analytics tools
  • Local storage
  • Similar technologies

From Service Providers and Business Partners

We may receive information from companies that help us operate the store, such as:

  • Shopify
  • Payment processors
  • Fulfillment partners
  • Shipping carriers
  • Analytics providers
  • Advertising and marketing platforms
  • Review providers
  • Customer-support tools
  • Charitable-giving platforms
  • Fraud-prevention and security providers

3. How We Use Personal Information

We may use personal information to:

  • Process and fulfill orders
  • Arrange shipping and delivery
  • Process returns and refunds
  • Provide customer support
  • Operate customer accounts
  • Administer Aura Gives
  • Maintain and improve the store
  • Understand how customers use our website
  • Personalize shopping experiences where permitted
  • Measure marketing and advertising performance
  • Send promotional communications when permitted
  • Prevent fraud, abuse, and security incidents
  • Maintain business, accounting, and transaction records
  • Comply with legal, tax, regulatory, and contractual obligations
  • Enforce our policies and protect our legal rights

4. Cookies, Analytics, and Advertising

Aura René and our service providers may use cookies and similar technologies to operate the website, remember preferences, understand website usage, measure performance, prevent fraud, and support advertising.

Some technologies are necessary for the store to function, while others may be used for analytics, personalization, or advertising.

Depending on your location and applicable law, you may be given options to:

  • Accept or reject certain cookies
  • Adjust privacy preferences
  • Opt out of certain targeted advertising
  • Opt out of certain uses or disclosures of personal information

You may also control certain cookies through your browser settings.

Disabling necessary cookies may affect some website functionality.

5. Advertising and Data Sharing

We may work with advertising and marketing providers to understand the effectiveness of campaigns or show advertisements that may be more relevant to customers.

This can involve sharing or making available information such as:

  • Device or browser identifiers
  • IP address
  • Website activity
  • Product interactions
  • Advertising identifiers
  • Purchase or conversion information

Under certain U.S. state privacy laws, some advertising-related disclosures may be considered a “sale,” “sharing,” or use for targeted advertising, even when no money is exchanged for personal information.

Where applicable, customers may exercise available privacy choices through privacy controls presented on our website or by contacting us.

6. How We Disclose Personal Information

We may disclose personal information when reasonably necessary to operate our business, including to:

Shopify

Shopify powers our ecommerce platform and processes information necessary to provide storefront, checkout, payment, order, account, security, and related services.

Payment Providers

Payment providers process payments, refunds, transaction verification, and fraud screening.

Fulfillment and Shipping Partners

We may provide information such as your name, delivery address, order details, and contact information to fulfillment partners and shipping carriers so they can prepare and deliver your order.

Aura Gives Service Providers

Information necessary to calculate, administer, track, and facilitate our charitable-giving program may be shared with the service provider operating Aura Gives.

Technology and Service Providers

We may use service providers for purposes such as:

  • Website operation
  • Analytics
  • Reviews
  • Email communications
  • Customer support
  • Marketing
  • Fraud prevention
  • Security
  • Data hosting

Legal and Safety Purposes

We may disclose information when reasonably necessary to:

  • Comply with applicable law
  • Respond to valid legal requests
  • Enforce agreements or policies
  • Protect Aura René, our customers, or others from fraud, abuse, or harm

Business Transactions

If Aura René is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, personal information may be transferred as part of that transaction where permitted by law.

7. Marketing Communications

If you subscribe to marketing communications, we may send you information about products, promotions, new arrivals, Aura Gives updates, and other store news.

You can unsubscribe from promotional email communications at any time using the unsubscribe link included in the message.

Transactional communications relating to your orders, account, shipping, returns, or customer service may still be sent when necessary.

8. Your Privacy Rights and Choices

Depending on where you live, you may have rights regarding your personal information.

These can include the right to:

  • Request access to personal information
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Request a portable copy of certain information
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Opt out of certain targeted advertising
  • Opt out of certain sales or sharing of personal information where applicable
  • Appeal certain privacy-request decisions where applicable

These rights are subject to applicable law and may have exceptions.

To submit a privacy request, email:

contact.aurarene@gmail.com

We may need to verify your identity before completing certain requests.

We will not discriminate against you for exercising privacy rights granted by applicable law.

9. Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing personal information, we may process information based on:

  • Performance of a contract, such as processing and delivering an order
  • Legitimate business interests, such as improving the store, preventing fraud, and providing customer support
  • Consent, such as certain marketing or cookie-based activities
  • Compliance with legal obligations, including tax, accounting, and regulatory requirements

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to:

  • Complete transactions
  • Maintain order and accounting records
  • Provide customer support
  • Resolve disputes
  • Prevent fraud
  • Meet legal, tax, and regulatory obligations
  • Enforce our agreements

Different categories of information may be retained for different periods.

Shopify and other service providers may maintain information according to their own legal obligations and retention practices.

11. Security

We take reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Customers should also take reasonable precautions to protect their account and device information.

12. International Data Transfers

Aura René uses Shopify and other service providers that may process personal information in countries other than the country where you live.

When required by applicable law, appropriate safeguards may be used for international transfers of personal information.

For more information about Shopify's data-handling practices, you may review Shopify's own privacy documentation.

13. Third-Party Websites and Services

Our website may contain links to third-party websites or services.

We are not responsible for the privacy, security, or content practices of websites or services that we do not control.

We encourage you to review the privacy policies of third parties before providing personal information to them.

14. Children's Privacy

Aura René's services are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, contact contact.aurarene@gmail.com so we can review the request.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our business practices
  • Store features
  • Service providers
  • Technology
  • Legal or regulatory requirements

When we make changes, we will update the “Last updated” date at the top of this policy.

Material changes may also be communicated in another appropriate manner where required by law.

16. Contact Us

For privacy-related questions or requests, please contact:

Aura René

📧 Email: contact.aurarene@gmail.com

Email is our preferred method of customer and privacy support.

We aim to respond to privacy requests in accordance with applicable law.