New England Wild Flower Society | The René Effect

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NATIVE PLANTS & BIODIVERSITY

New England Wild Flower Society

Conserves and promotes New England’s native plants to support healthy, biologically diverse landscapes through conservation, horticulture, research, restoration, and education.

Name note: Give & Grow currently lists “New England Wild Flower Society.” The organization now publicly operates as Native Plant Trust.

SEE THE MISSION

This is an independent feature, not an organization-produced video.

What their work protects or supports

Rare and native plant conservation
Seed banking and habitat restoration
Ecological horticulture and public education

WHY IT CONNECTS TO AURA RENÉ

Flowers are part of an ecosystem

Botanical symbolism is core to Aura René. Native plants also support pollinators, birds, and the wider habitats that make those floral motifs meaningful.

UPDATED SEPTEMBER 2026

What they’re doing now

AUGUST 12, 2026

Restoration Accelerator launches

Native Plant Trust launched a program at Nasami Farm that provides seed-processing and climate-controlled storage to increase the supply of locally adapted native seed for restoration.

Explore the program ↗
2026

Expanding locally adapted native-plant access

Its 2026 plant program emphasizes sustainably sourced seed, genetic diversity, pollinator support, and locally appropriate plants for New England landscapes.

See the 2026 plant program ↗
CURRENT

Seed infrastructure for climate-resilient restoration

The Restoration Accelerator is designed to help growers and conservation partners clean, store, and scale ecotypic seed while preserving genetic diversity.

See Native Plant Trust’s priorities ↗

IMPACT IN MOTION

Watch and explore more

SUPPORT THROUGH THE RENÉ EFFECT

Choose this cause in your cart.

Every Aura René product gives back 10%. Select New England Wild Flower Society—the legacy name currently shown in the cart selector. Aura René funds the contribution; nothing extra is added.

Official Native Plant Trust website ↗

The top feature video is independently produced and labeled accordingly. Other links point to Native Plant Trust’s own materials. Inclusion does not imply endorsement of Aura René.